One platform. The whole operation.
Pulse is not a reporting tool with extras. It is the operating system for the entire marketing function, proven daily inside a working agency.
Paid performance
Every platform, one dashboard, updated nightly
Google Ads, Meta, TikTok, GA4 and Shopify sync into one Postgres data layer every night. Campaigns, creatives, demographics, search terms and revenue, all joined and queryable.
- Unified spend, conversions and revenue across channels
- Creative-level views with thumbnails
- Ecommerce and lead-gen specific views
- Daily sync with staleness alerts
Performance Pulse
The weekly review that never gets skipped
Every week, Pulse generates an in-depth review per brand: what worked, what did not, and the specific recommendations. Grounded in your real platform data, with daily anomaly alerts between reviews.
- Weekly AI review per brand and platform
- Decision gates: scale, change or stop
- Creative fatigue detection
- Daily alert engine for anomalies
Silent Spend governance
Marketing capital, properly governed
Built on the Silent Spend framework: every campaign carries a commercial objective, a named capital commitment, an expected behaviour and a kill condition. Pulse tracks whether the decision is overdue.
- Spend justification on every campaign
- Kill condition tracking and flags
- Optimisation diary: every change logged with reasoning
- Budget changes with approval trails
Brain + Ask Pulse
An AI strategist that actually knows your business
The Brain stores your strategy, brand voice, decisions and learnings. Ask Pulse answers questions over your live data like a senior strategist, and every output compounds the Brain further.
- Per-business memory the AI reads on every task
- Chat over your real performance data
- Learns your voice from your own channels
- Your data stays yours, isolated per workspace
Monthly reports
Reports that write themselves, built for sign-off
End-of-month reports generate from the data, shaped per business type, with an AI narrative around commercial outcomes. Review, adjust, publish to a branded web report or PDF.
- Calendar month or custom range
- Lead-gen, ecommerce, bookings and hospitality variants
- White-label PDF export
- Multiple versions per month
Organic social
From content pillars to published, in one workflow
Strategy pillars, a concepts kanban, AI drafting grounded in your voice, approvals, proofing, scheduling and an inbox. The whole organic operation without the spreadsheet sprawl.
- AI concept and caption drafting in your tone
- Approval and proofing pipeline
- Scheduling to Meta and TikTok
- Per-brand inbox
ScriptStudio
Creative briefs and scripts on demand
Ad scripts, organic short-form scripts and testimonial briefs, generated from your winning angles and customer language. What resonates feeds back into the Brain.
- 15, 30 and 60 second ad scripts
- Reels, TikTok and Shorts formats
- Testimonial and shoot briefs
- Learns from what performs
Agency tools
Run the whole agency on one system
The Agency tier adds the operational layer WHD runs on: the all-client Tracker, branded client portals, proposals and pricing, onboarding pipeline and client CRM, all white-labelled.
- The Tracker: every client's health at a glance
- Branded client portals with live leads
- Proposals, pricing engine and onboarding wizard
- White-label branding throughout